The Smart Energy Demand Coalition (SEDC) is a representative industry group dedicated to promoting the requirements of demand side programs in the European electricity markets.

Through this community, the Coalition will bring forward useful information on price responsive loads, program and technology experience, market structures, and market rules. This will include information on market participants’ roles, consumer needs and actions, enabling technologies, and specific programs as appropriate. The intelligent cooperation between consumption, transmission & distribution and generation, acting as equal partners in a holistic energy eco-system, forms the heart of the Smart Grid. The SEDC Vision is to promote the active participation by the demand side in European electricity markets – ensure consumer benefits, increase security of supply and reduce carbon emissions.

About us

The SEDC is dedicated to making the demand side a smart, interactive part of the energy value chain in order to ensure the long-term goals of the Smart Grid.

The SEDC is an industry group, which represents the requirements of programs involving smart energy demand in order to further the development of the Smart Grid and ensure improved end-consumer benefits.

The SEDC Vision is to promote the active participation by the demand side in European electricity markets – ensure consumer benefits, increase security of supply and reduce carbon emissions.

The SEDC focus is to promote Demand Side programs such as, peak clipping and shifting, energy usage feedback and information, smart home, in-home and in-building automation, electric vehicle charging management, and other programs related to making demand a smart, interactive part of the energy value.

The SEDC supports the 2020 objectives: The Smart Grid is widely seen in Europe as a means to reach its 2020 objectives:  20% lowered energy consumption, 20% lowered CO₂ emissions and 20% use of renewable energy resources.  Demand centered programs, dedicated to balancing consumption with generation could be said to form the heart of the intelligence of this Smart Grid.

To a certain extent the realization of the “smart” grid is dependent on the ability of utilities to make energy demand “smart”, using such tools as feedback, pricing and automation. Yet despite their central position within a new Smart Grid future – European demand centered programs are lagging well behind other global markets.  If this trend continues it could potentially slow the deployment of Smart Grid technology and threaten long-term goals.

The SEDC aims to become an industry group, which can represent the requirements of programs involving smart energy demand, related to making demand a smart, interactive part of the energy value chain – thus furthering the development of the Smart Grid.

Demand Side participation is essential to:

• achieving renewable energy integration,
• meeting CO2 targets,
• increasing energy efficiency,
• supporting electric vehicles,
• realizing the benefits of the smart grid,
• optimizing the use of distribution and transmission grid capacity,
• contributing to the innovation economy, and
• creating cleantech jobs –

And doing so cost-effectively.

The purpose of the Coalition, a not-for-profit organization, is as follows:

“Create a community of expertise on demand side programs and their role in creating efficient electricity markets. Through this community, the Coalition will bring forward useful information on price responsive loads, program and technology experience, market structures, and market rules. This will include information on market participants’ roles, consumer needs and actions, enabling technologies, and specific programs as appropriate.”

The SEDC is a very active organization, and focus our efforts in five areas:

• Interact with policymakers on behalf of the demand side program industry
• Intelligence and information gathering for SEDC Members
• Giving members of the SEDC greater visibility
• Working with trade, financial and general media to raise awareness of demand response, feedback, smart home, etc.
• Providing opportunities for networking and partnering among demand side program and smart grid companies